Our flexible business model gives you the option of service your business requires.
Fund Raising
An investment manager’s primary objective is to manage their portfolio to produce significant returns for investors. Gemini takes the sales and marketing burden away from the investment manager to ensure it retains its primary objective.
- Established investment management businesses can be restricted in what they sell and are often marketing led rather than investment management led. In the ever-changing global market, new opportunities present themselves. Gemini seeks out such ideas selecting investment managers with the understanding and capability to deliver superior returns. Gemini ensures the investment proposition is developed in the most efficient manner to benefit investors.
- The Marketing team provides ongoing support in the development and delivery of factsheets and all investment material. The team work with investment managers to ensure a strong sales message is delivered to the marketplace with sales campaign management at the centre of what we do.
- We also believe strongly in the power of the Trade Press to deliver the editorial support needed, so we work with investment managers to deliver differentiated thought leadership articles as well as regular investment bulletins particularly after significant events in the market.
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Client Servicing
- Gemini has access to independent global distributors on behalf of a range of specialist investment managers.
- Our outsourced sales function works on a select basis with asset managers, both in the UK and globally, through either individuals or through out-sourced third party sales representatives.
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Product Development
Prior to undertaking a marketing assignment for a manager, Gemini undertakes a due diligence process to gain a thorough understanding of the fund’s investment strategy, risk management process, performance criteria and other factors that investors require prior to making an investment.
This market insight, coupled with our proven marketing methodology, directs us to target investors therefore effectively matching funds and products to the most appropriate distribution channels. Our determined and dynamic business model seeks out quality fund management propositions that are aligned with investors’ needs.
We provide support through the design and updating of sales material including marketing collateral (factsheets, newsletters and presentations), media communications, infrastructure development (fund platforms) and, most importantly, working with managers to define, refine and articulate the investment process (this is an on-going role as the approach and message evolves).
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